Brand content
PAULINE
SIMARD
Project Director - Marketing & Communications/Marcomm Consultant
(Re)Create
WHAT I DO
Create a holistic brand experience. I bring creative concepts to life. I develop content and design solutions to help companies or individuals improve their communication and market their brand's value proposition. I manage diverse teams that include designers and content creators while pitching concepts, and translate ideas into actionable projects.
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HOW I DO IT
Be process driven, but not driven by the process. Not afraid to jump in, I am a strategic thinker, driven by passion, empathy and enthusiasm. I'm able to bridge the gap between the business and the creative side. As the client’s main line of communication, I lead projects from brainstorming to execution in order to meet clients' expectations, brand experience and audience needs. I rely on what I have learned to go above and beyond.
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WHERE I CONTRIBUTE
Thanks to my multicultural experiences, I have a great ability and flexibility to work with agencies, startup and companies of various sizes, throughout both European and US.
My area of focus are sports and lifestyle clients as well as tech industry.
(Re)Think
MY AREA OF EXPERTISE
Event, film and podcast production; creative design; marketing integrated campaigns (social media, sponsorship and advertisement).
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SNAPSHOT OF MY EXPERIENCE
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8 + years’ experience including both in-house, and agency video & event production
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2 years' experience as a communication consultant, working remotely for multiple company across the globe
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Ability to manage several overlapping production schedules at once
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Project management:
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Identify, evaluate and recommend internal systems and best practices to boost efficiency
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Manage workflow from concept to delivery
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Create a compelling vision and supporting roadmap that is aligned with objectives
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Content strategy:
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Track industry trends and competitor strategies
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Strong understanding of emerging new media outlets
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Develop creative strategy to meet brand goals
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Develop concepts to drive brand narrative
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Creative Direction:
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Develop a cohesive brand story that all aspects of the company resonate with
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Work with key stakeholders to ensure creative fits the needs of their business area
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Conduct video interviews and direct photo shoots and post production process
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WHAT I BRING
Authenticity, care and purposes. Decision making, troubleshooting and negotiating skills. I see crisis as opportunities to grow, redefine my goals and bring a new energy on what I do. The Feelgood Management method is the way I envision things to be done.
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WHAT I AM LOOKING FOR...
... is a personal and a professional growth development. Working as an employee and an independent contractor has gave me a global and holistic vision of what a company and a brand's challenges are. Self-starter that values collaboration and feedback, I want to start my new adventure into an empowering, engaging, and creative environment.
About
ORIGIN
Originally from France, I moved to the US in 2018. I have worked as a film producer in the advertising and commercial movie industry for the past 10 years while living in France. After moving to the US, I continued to build my skills as a creative project manager while employed at an award winning digital marketing and PR agency.
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STORY
After some time, I needed some change in my life and challenge so I decided to move to California, which gave more that I could expect... My mantra: "you do not just wake up and become a butterfly - growth is a process"- Rupi Kaur. Now I'm based between San Francisco, Paris and the south of France. Quite a journey.
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FUN
I'm a yogi, hiker and swimmer. I crossed the US by train. My favorite place on earth is Northern California. I have a twin. I traveled in 15+ countries. I am an active member of Female Founder Collective and The Expat Women. I am passionate about self-improvement methods and self-care products, as well as, well-being practices: from nutrition to meditation, including cosmetics and alternative medicines. I followed a 5 weeks training that combined both Yoga and Ayurveda practices.