Brand content
PAULINE
SIMARD
Creative project management •
Video production
(Re)Create
WHAT I DO
Create a holistic brand experience. I bring creative concepts to life. I develop content and design solutions to help companies or individuals improve their communication and market their brand's value proposition. I manage diverse teams that include designers and content creators while pitching concepts, and translate ideas into actionable projects.
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HOW I DO IT
Be process driven, but not driven by the process. Not afraid to jump in, I am a strategic thinker, driven by passion, empathy and enthusiasm. I'm able to bridge the gap between the business and the creative side. As the client’s main line of communication, I lead projects from brainstorming to execution in order to meet clients' expectations, brand experience and audience needs. I rely on what I have learned to go above and beyond.
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WHERE I CONTRIBUTE
Thanks to my multicultural experiences, I have a great ability and flexibility to work with agencies and companies of various sizes, throughout both European and US. I collabore with lifestyle and tech client, wellbeing, sport, art and non-profit organizations.
(Re)Think
MY AREA OF EXPERTISE
Video, photo, motion design, podcast, art & tech, graphic design, website, marketing campaigns, project management, business development, social media, (digital) event, branding, advertising, creative direction.
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SNAPSHOT OF MY EXPERIENCE
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8 + years’ experience including both in-house, and agency video production
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2 years' experience as a communication consultant, working remotely for multiple company across the globe
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Ability to manage several overlapping production schedules at once
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Project management:
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Identify, evaluate and recommend internal systems and best practices to boost efficiency
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Manage workflow from concept to delivery
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Create a compelling vision and supporting roadmap that is aligned with objectives
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Content strategy:
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Track industry trends and competitor strategies
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Strong understanding of emerging new media outlets
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Develop creative strategy to meet brand goals
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Develop concepts to drive brand narrative
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Creative Direction:
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Develop a cohesive brand story that all aspects of the company resonate with
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Work with key stakeholders to ensure creative fits the needs of their business area
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Conduct video interviews and direct photo shoots and post production process
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WHAT I BRING
Authenticity, care and purposes. Decision making, troubleshooting and negotiating skills. I see crisis as opportunities to grow, redefine my goals and bring a new energy on what I do. The Feelgood Management method is the way I envision things to be done.
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WHAT I AM LOOKING FOR...
... is a personal and a professional growth development. Working as an employee and an independent contractor has gave me a global and holistic vision of what a company and a brand's challenges are. Self-starter that values collaboration and feedback, I want to start my new adventure into an empowering, engaging, and innovative environment.
About
ORIGIN
Originally from France, I moved to the US in 2018. I have worked as a film producer in the advertising and commercial movie industry for the past 10 years while living in France. After moving to the US, I continued to build my skills as a creative project manager while employed at an award winning digital marketing and PR agency.
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STORY
After some time, I realized that I wasn't where I was supposed to belong and I needed some change in my life. So, I decided to move to California, which gave more that I could expect... "Courage doesn't always a roar. Sometimes courage is the quiet voice at the end of the day saying, "I'll try again tomorrow"." - Mary Anne Radmacher.
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FUN
I practice yoga every day. I crossed the US by train. My favorite place on earth is Northern California. I have a twin. I traveled in 15+ countries. I am an active member of Female Founder Collective, We Are COM, BoP and The Expat Woman. I am passionate about self-improvement methods and self-care products, as well as, well-being practices: from nutrition to meditation, including cosmetics and alternative medicines.
