Brand content
Creative content B2C
Raise brand awareness, drive sales, increase website traffic, and generate engagement
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Overview: promote the virtual conference; create visually appealing on brand graphics for social media and other media fulfillment.
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Objectives: maximize PBWC exposure and visibility through media partnerships.
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Duties/responsibilities: coordinate with key contacts for creative assets and deliverables; create a social media toolkit; coordinate on speaker interview and media fulfillment.
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Results/deliverables: +114 new IG followers (all organic); lock ABC7, KCBS and SF Bay Times media coverage - @officialpbwc
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Overview: top French tech podcast hosted by Carlos Diaz, entrepreneur and founder of Uncut.fm, a start-up based in San Francisco.
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Objectives: run one episode a week with French tech experts based in France and in the US in order to decode tech news from around the world.
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Duties/responsibilities: manage shows, including scheduling, editorial, recording, guest briefing, postproduction, and promotion; assist in booking guests and conduct pre-interviews for those guests; write copy and coordinate production for all ad placements; coordinate with tech and creative team at Uncut to generate customized and limited NFTs associated with each episode.
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Results/deliverables: rate 5 stars on Apple Podcast; about 15k listeners a month.
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Overview: promote the virtual conference; create visually appealing on brand graphics for social media and other media fulfillment.
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Objectives: maximize PBWC exposure and visibility through media partnerships.
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Duties/responsibilities: coordinate with key contacts for creative assets and deliverables; create a social media toolkit; coordinate on speaker interview and media fulfillment.
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Results/deliverables: +114 new IG followers (all organic); lock ABC7, KCBS and SF Bay Times media coverage - @officialpbwc
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Overview: promote the virtual conference; create visually appealing on-brand graphics for social media and other media fulfillment.
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Objectives: maximize PBWC exposure and visibility through media partnerships.
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Duties/responsibilities: act as a creative lead; coordinate speaker interviews with ABC7; coordinate with media on creative assets and deliverables; create a social media toolkit for speakers and media; develop and execute public relations efforts and media outreach to promote the conference; coordinate media RSVPs and follow up reminders;
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Results/deliverables: +114 new IG followers (all organic); lock ABC7, KCBS, and SF Bay Times media coverage - @officialpbwc
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Overview: advertising campaign / photo shoot with actor.
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Objectives: promote the natural gas distribution company and its CSR obligation in order to maintain and build a customer loyalty program.
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Duties/responsibilities: build out the proposal; creative direction; strategize and envision the campaign; fixing and coordinating each step of the project (estimate, planning, casting, shooting, photo editing, promotion, reporting etc.).
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Results/deliverables: digital and print campaign; brand new bank images.
Immersive experiences
Create customized interactive brand experience and visual content
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Overview: launched in Toronto in May 2023, during Indigenous Month in Canada, ILLUMINATION is an interactive installation that celebrates diversity’s beauty, highlighting all skin tones from every spectrum segment.
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Objectives: produce a custom and unique experience.
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Duties/responsibilities: oversee the different steps of the project in collaboration with the production and crea-tech team; handle budget and timeline; champion and facilitate clear communication and collaboration across disciplines; on-site for the launching.
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Results/deliverables: innovative 3D real-time video that integrated real-time sound design followed by a nationwide marketing campaign.
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Overview: launch of a new Ferrari vehicle.
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Objectives: film that highlights the features and design of the new car at the Ferrari flagship store in New York.
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Duties/responsibilities: oversee the postproduction, handle budget and client-facing communication; coordinate on-site video reports.
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Results/deliverables: while windows cleared up as if defogged, passersby could see in crystal clear vision the brand new model. Live from November 2022 to January 2023 at the Ferrari Flagship, the projection included festive content sprinkled during the holidays.
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Overview: celebrate the launch of a new partnership between AppleTV and the Major League Soccer (men's professional soccer league sanctioned by the United States Soccer Federation).
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Objectives: create a unique 3D video spot in a high-foot-traffic location in NY
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Duties/responsibilities: manage the entire project in collaboration with the production team from client proposal to video report including budget, SOW, timeline, storyboard, technical review etc.
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Results/deliverables: 3D video spot that merges both video footage and 3D environment.
Communication B2B
Engage with partner, reach new potential client, develop business opportunity
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Overview: ID movie of the Paris Region.
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Objectives: showcase the resources and benefits of the Paris region to drive local and international investors.
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Duties/responsibilities: in collaboration with the team to bring their vision, scripts, and storyboards to reality; create and oversee a budget for the film; negotiate with outside vendors and crew as needed; secure rights and licensing for talent, music, and locations; be on set for all pre-production and shoot days.
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Results/deliverables: 1mn30 video - over 2.6K views on YouTube
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Overview: promotional video for a product launch.
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Objectives: showcase the benefits of the new lens.
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Duties/responsibilities: oversee the entire production of the project: from writing to filming through the testing phases and the post-production (location scouting, driving the creative direction in collaboration with the director and the set designer, handling client's communication and negotiation with vendors, follow-up of the budget and the associated costs).
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Results/deliverables: a 3min film that we have broken down into different video formats for social media, event, and event purposes. The film was presented at the Essilor Group annual convention.
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Overview: integral rebranding of the start-up look and feel. Logistics Operations is an innovative start-up belonging to Daher (aircraft manufacturer).
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Objectives: create a brand new communication toolkit; design a new logo; help improving their communication assets to pitch potential new business partner (flyer; pitching deck; business card; email signature; social media graphic etc.)
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Duties/responsibilities: develop and implement a new creative direction; communication and brand strategy consulting.
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Results/deliverables: a full new brand kit and a new pitch deck.
International events
Create a unique experience, promote a brand, launch a product, generate exposure
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Overview: annual international squash championship held in New York City.
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Objectives: drive ToC awareness, ticket sales, and media coverage; add value for existing and potential new sponsors; expand social media presence and engagement; engage with fans and build out a community in order to highlight squash as a high-level sport.
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Duties/responsibilities: oversee the creative design team (ads, signs, invitations, badges); execute creative and content strategy for social media and live coverage during the event; coordinate media-players interview; on-site logistics and operations; sponsors recap.
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Results/deliverables: +28% growth on IG; local and national media coverage.
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Overview: first-ever French squash platinum tournament held at the Palais de Tokyo in Paris and sanctioned by the PSA World Tour.
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Objectives: build from scratch the event brand and communication visual identity.
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Duties/responsibilities: lead and manage the creative studio that builds the brand identity; handle social media content from writing to publishing including community management both on-site and pre-event; handle sponsor fulfillment and communication; oversee PR requests; operations and on-site flow management.
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Results/deliverables: 7 days of competition in one unique location and three squash clubs; media coverage (BFM, L'Equipe, RMC, Le Figaro Sport); create and engage with the fans both from the squash community and outside.
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Overview: oversee the production and set up of a customized photo studio entertainment for VIPs attending the main sports competition and concert.
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Objectives: lead and coordinate the photo studio set-up from conception to delivery, creating checkpoints, timelines, and review schedules.
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Duties/responsibilities: work collaboratively with the Creative Director and the Photographer to develop original assets for each photo booth (backdrop, accessories, photo frame etc.); lead and coordinate the photo studio set-up from conception to delivery, creating checkpoints, timelines, and review schedules; create a checklist and make sure all necessary elements are in place on shoot days including, equipment, talent contracts, call sheets, catering, etc.
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Results/deliverables: produced the 2021-2022 season after two years of lockdown. Secured and covered the main events (soccer matches; Rugby Top 14 final; Coldplay concerts etc.). Average of 1,200 attendees in the VIP area.
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Overview: events book signing and launch party of Make Your Moment, written by Dion Lim (Emmy award-winning anchor and reporter at KGO-TV, ABC7)
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Objectives: supporting the author with her different book tours; coordinating with partners on workshops; organizing the launch party.
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Duties/responsibilities: PR outreach; oversee creative design (invitation, welcome sign, pop-up banner, step and repeat, mic cover, newsletter layout etc.); send out invitations; create the ROS; coordinate with the venue on the set-up and with vendors on delivery; on-site logistic; live social media coverage.
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Results/deliverables: +150 attendees at the launch party and locked 3 sponsors and media coverage - @dionlimtv
